Cannes Lions

WALL

PARTY, Tokyo / KDDI CORPORATION / 2013

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Case Film
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Overview

Entries

Credits

Overview

Description

'WALL' is a "Social Selected Shop" where anyone can create their own fashion boutiques and make money. Consumer-to consumer and democratic. It is the new way of promoting e-commerce. 'WALL' has developed a new ecosystem for the fashion industry.

Execution

We created a platform called WALL.

WALL is a 'Social Selected Shop', where anyone can create their own online fashion boutique and make a profit.

In this application, anyone can become a shop owner with a wall where they can show what they want to sell. It is a democratic and consumer-to-consumer based system, which is a new way of promoting e-commerce.

WALL encourages consumers to sell their favorite fashion to other consumers using the affiliated system. Through this platform, thousands of fashion boutiques that are unique to each other are now effortlessly created.

Outcome

Now we have thousands of creative fashion boutiques on our platform which make a profit everyday. Going beyond the original mission, we have developed a new ecosystem for the fashion industry.

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