Cannes Lions

Keep Calm Family

GREY NEW YORK, New York / AT&T / 2016







The panic. The helplessness. The isolation and disconnection.

Everyone is familiar with the freak out that occurs when you can’t get online for even a short period of time. For this family, the "everything's going to be okay" moment slowly turns into panic, as minute by minute, they begin to feel increasingly paralyzed from their disconnection to everything around them. The exaggeration of each scenario dials up the insight that reliability is what really matters most when it comes to Internet service and staying connected to the things you love.

With AT&T High Speed Internet and its 99.9% reliability, you don’t have to worry anymore about the Internet going down. You have the peace of mind of knowing that it will be working when you need it. Because with AT&T, you can KEEP CALM, YOUR INTERNET’S ON.

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