How do you promote a Mexican beer’s sponsorship of college football, an iconic American sport that it has little right to own? If you’re Dos Equis, you keep things interesante, reminding viewers to keep every pregame occasion interesante by telling the “true” story of how our cerveza inspired one of the greatest halftime speeches of all time.

In a loving tribute to timeless summer jams and 1980s MTV Spring Break live performances, we transformed the Bonnie Tyler’s 1983 hit single “Total Eclipse of the Heart” into a ballad about the trials and tribulations of ordering Dos Equis and food at a crowded bar—all to encourage drinkers to make every moment interesante.