Jimmy brings his brand mantra “Keep Your Chin Up” to life and spreads positive energy by emulating his hip hop heroes in a 3.5 minute 80’s California style rap music video that tells the story of Jimmy’s Iced Coffee so far.

We learn how Jimmy’s is made, hear shout-outs to his friends and supporters, and of his ambitious plans for the future. The setting celebrates Jimmy’s hometown of Bournemouth, a small seaside resort town on the south coast of England.

The video also celebrates all the local skateboarders, cyclists, surfers and other young people Jimmy supports from his unconventional HQ/office/skate park.