Cannes Lions
DROGA5, New York / HEINEKEN / 2012
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Every beer these days has their own special glass made specifically for their beer. We think this is rubbish. And when you’re a beer from Newcastle, England, where the people are always direct and honest, you have a responsibility to tell it like it is.
This commercial takes an honest, no bollocks look at the bullshit phenomenon of glassware.
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