Keystone Light's spokesbro, Keith Stone, is always dishing out sage advice. But in the "Choose Your Smooth" campaign, we let viewers tell the "man who always knows what to do" what to do. From coaching a love-struck mime to BBQing with babes, users selected the end of each situation. Proof that power works? The videos earned over half a million organic views in a few short months, outperforming liked-minded brands such as Axe by 300,000 views, and even unbranded content like Tosh.0. (Now, that's smooth.)