Cannes Lions

KEYSTONE LIGHT BEER

THE INTEGER GROUP, Denver / KEYSTONE / 2006

Film

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Description

An attractive woman approaches a guy at a convenience store and seemingly invites him to a party. He enthusiastically accepts. A brush back of her hair reveals the hands-free phone behind her ear—creating an exceptionally awkward moment for this would be Casanova. The take away: You can’t always be smooth, but your beer should be.

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