After launching Smirnoff Raw Tea with a smash-hit viral video, we needed a place to direct viewers so they could learn more about Smirnoff Raw Tea and our creative idea: Join The Tea Partay.We designed "teapartay.com," where people could download The Official Tea Partay Handbook, which had information on how to throw a Tea Partay: what to wear, eat, talk about, etc. Pictures started popping up across the web of people throwing their own Tea Partays. Even The Princeton Club and The Capital Club two prestigious American institutions got in on the act and threw Tea Partays.