Key to our brief was the provision of impact and differentiation on shelf, whilst still sitting comfortably next to the Core range. We were to also effectively communicate to the consumer the great taste experience and premium quality of KETTLE® Vegetable and Sweet Potato Chips.

The illustrations are positioned to achieve true edge-to-edge printing, this gives maximum visual impact without compromising the simplicity of the design which is a consistent element of the KETTLE® brand.