Cannes Lions

KFC

BBH, London / YUM! / 2011

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Let's face it, the recession is a drab. It's been a time of belt tightening and couting the pennies. We've had to be sensible and frugal, had to put the hand brake on frivolity, fun and enjoyment.

Streetwise is KFC's value range and an antidote to these tough times.

The great taste at a great price allows consumers to take the hand brake off and let some colour back in. It's a release that lifts the spirits, a bit of light relief.And the suite of 10 and 20 second films we've created demonstrate that whatever life throws at you, the Streetwise menu offers some good news.

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