Set to Ennio Morricone’s majestic The Ecstasy of Gold from The Good, The Bad and The Ugly, we see a plucky and determined chicken on an arduous journey across an epic, snowy landscape. It has a date with destiny; a Christmas showdown at a lonely crossroads with a monstrous turkey. Naturally, our chicken comes out on top. Because if Christmas teaches us nothing else, it’s that turkey comes and goes - but chicken? Chicken’s here to stay.

In the UK, everyone apart from vegans (who have nut roasts) and the obscenely wealthy (who, I think, have goose) eats turkey on Christmas day. But that’s also pretty much the only day they eat turkey. The rest of the year, we all acknowledge that it’s pretty shit. Chicken on the other hand, is eaten every single other day. We’re crazy about chicken.

Also, actual, normal, non-advertising people in the UK are sick of completely irrelevant, same-every-year, earnest, overly-emotional Christmas ads. Well, in my opinion anyway.

And in the absence of any meaningful, inherent connection between KFC and Christmas, we thought it would be fun to have a bit of fun at turkey’s expense.

In the ad a heroic chicken faces off against a mean, grizzled turkey. The cinematic language was drawn from the great spaghetti westerns of Sergio Leone, and so for the music, the maestro Ennio Morricone was the only choice. And when it comes to Morricone, it had to be his most famous, soaring and beautiful spaghetti western piece, The Ecstasy of Gold. It proved to be the perfect accompaniment to the magnificent landscapes, our chicken’s arduous journey, and indeed the final, highly dramatic showdown between the two birds themselves.