Cannes Lions

KFC HOTSHOTS

TBWA\SANTIAGO MANGADA PUNO, Makati City / KFC / 2007

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Description

To launch the KFC Extreme Hotshots, KFC uploaded a banner. The banner dramatises the product promise of being the hottest KFC offering ever. At the start, the whole banner is foggy revealing nothing. Once the banner is moused over, some fog is wiped as when one wipes the mirror. Continueus wiping finally reveals the product. When the mouse stops, the banner fogs once again.

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