Eventually, KFC launches a limited-time offer to fulfill the kind of customer that is willing to try something different. This varies based on market research and feedback the brand collects from customers. In this particular case, the objective was to introduce the new KFC Mozzarella Burger as a must-try item in the Middle Eastern market, focusing on its unique cheese stretch. Also, to generate buzz and conversation around the film's content, making use of a relatable storyline and calling the attention of young adults in Arabic-speaking regions who are active on social media and are likely to be influenced by culturally relevant content.

The film starts with a product shot of KFC's newest Mozzarella Burger in its full glory. The narrator explains how long the cheese pull is, but not as long as those never-ending voice notes we hate. We then see a girl and her boyfriend chilling at home. The boyfriend is enjoying his Mozzarella Burger when he suddenly receives a WhatsApp message - it's the longest voice note ever. The audio and the cheese stretch become his everyday life; like at band practice and camping dates, where he'd completely ignore his girlfriend's existence. She gets uncomfortable with the direction their relationship is taking. Infuriated, she decides to take revenge; she hires 2 kidnappers to get rid of him, and he's STILL stretching the voice note even inside the car trunk. Moral of the story: don't stretch the voice notes. Stretch the new KFC Mozzarella Burger as long as you want.

The Mozzarella burger campaign in Egypt achieved widespread reach, engaging 26 million individuals, which encompassed 90% of our target demographic. Leveraging prominent platforms such as YouTube, TikTok, Masrawy, and YallaKora, the campaign showcased impactful display and video content, yielding impressive results with a VTR of 41% (surpassing the benchmark of 15%) and a CTR of 3% (exceeding the benchmark of 0.2%). This success translated to a 65% higher sales compared to similar innovation products, generating an incremental EGP 25M in revenue.