Cannes Lions
DRAFTFCB, Chicago / KFC / 2013
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When a veteran cop does the rounds with a rookie, he’s usually the one in the know. However, our protagonist proves that when it comes to snacking, he still has a lot to learn. His go-to bag of greasy potato chips simply doesn't compare to his partner’s Go-Cup, a perfectly portable container filled to capacity with delicious KFC tenders and wedges. Unable to resist, the veteran gives the rookie instructions that leave the Go-Cup unguarded and gives him the opportunity to experience an extraordinary snack.
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