Cannes Lions
OGILVY AUSTRALIA, Sydney / KFC / 2019
Overview
Entries
Credits
Background
Donald Trump is a figure of fun in Australia whose always in the news. Plus Aussies like lampooning any politician. So when the KFC Tower burger - one great big wall of a burger - was released it was a prime opportunity to brag that this is KFC’s biggest and best burger. Even bigger than The Donald. (If that’s possible.)
Execution
In English the word ‘trump’ refers to a card that ranks highest above all other cards. In others words it beast all other cards. Donald Trump is of course well known for his real estate, specifically the Trump Tower in New York. By referencing his skyscraper we outbrag the bragger in chief and make an ironical and topical comment on how big the KFC Tower burger is.
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