The objective of this campaign was to extend KFC's new brand platform, around the "crispy" and to encourage people to return to the dark rooms after the confinements. We worked in real conditions, with a real foley artist, in a Parisian studio.

He had to train and find the best products to make the dubbing believable: A wrap for Bruce Lee's crackling (thanks to the sound of breadcrumbs first and then crudités), tenders for footsteps in the snow (for a more muffled sound), the chewing of a Kentucky Burger for carts, light fangs in wings for the hatching of an egg (higher pitched sound than tenders).