Playing off the insight that the average attention span is now just eight seconds, our campaign shows where the

mind might wonder after eight seconds has elapsed. In each case, we see our driver’s mind allow them to briefly

live out a fantasy before the Kia Forte’s driver assist technologies bring them back to reality and help them avert a

potential mishap. The campaign’s bold approach today’s drivers demonstrates why driver assist technologies are

more important than ever. The campaign will roll out with General and Hispanic market television as well as

online.