Cannes Lions

KIA GRAND CARNIVAL

INNOCEAN WORLDWIDE, Seoul / KIA MOTORS / 2011

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Overview

Description

A minivan is a car not only for common use, but for various life-style like business, travel, camping, sports.

Therefore the most important specification of a minivan is spacious and utilisable room.Here are some people yelling at each other as if they were far apart. But in fact, they are in a same car.

From this reversal, the advertisement wittily delivers that the Grand carnival’s merit is the spacious interior.

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