When you first look at car in a Kia dealership, there are certain things you naturally notice right away; bodylines, wheels, grilles, and headlights, for example. What you don’t always notice is what’s on top of the cars. This includes a great optional feature on many Kia models: the panoramic sunroof.

In light of this, Kia dealers wanted to give something to visitors not only to inform them but help start a conversation. So we created a unique in-dealer brochure: The Kia Panoramic Sunroof Guide to Common Undersides.

The Kia Panoramic Sunroof Guide to Common Undersides is a 12-page brochure that helps people identify various objects in the sky when looking up through the panoramic sunroof. And, of course, tells you which Kia vehicle its available on. Finally, the notes section on the back page lets you jot down key information at the dealership, like options and figures.

Two-hundred guides were shipped to Kia dealerships and regional offices across Canada.