The Campaign had many stages:

1- The First Media football KIA champion.

Due: 2 Days

Attendees: 140 Media.

Number of coverage in all media over: 165 clippings.

2- The first KIA open champion volley beach.

Due: 2 Days

Attendees: 1960 Public and family.

Attendees: over 36 Media. + 4 TV + 2 Radio.

Number of coverage in all media over: 234 clippings

3- The First KIA open cricket champion.

Due: 2 Days

Attendees: 24 Media.

Number of coverage in all media over: 29 clippings

Objectives:

1- Build a strong relationship between the client and the media.

2- Increase relations with the public and put the clients product on sport highlight spot with public and media.

The outcome:

1- Number 1 in automotive.

2- The client sales hit target before the end of the year, within 4 months.

All events and activities were outstanding and the registration and the kinds of services with awesome locations and great feedback from the client, Media and public.

Our team consisted of around 12 people from the high level experiences.

Media Sport activity:

Saudi Arabia ( Jeddah City)

in May 2012, for 2 days.

Volley ball open:

Saudi Arabia ( Jeddah City)

in Sep 2012, for 2 weeks.

Cricket activity

Saudi Arabia ( Jeddah City)

In Feb 2013 for 2 days.

We had more than 39 clippings in Online and off-line, as we had a coverage in all major Newspapers and the average circulation for each newspaper is between 150,000 to 250,000 copies.

We created an event page for the competition which have more the 1000 members just for the event and we have increased likes in KIA page by more than 10,000 likes during 2 weeks.