Eurobest
INNOCEAN WORLDWIDE EUROPE, Berlin / KIA MOTORS / 2020
Overview
Entries
Credits
Execution
The hippie is the character with the most screen time. It was a priority that we got him exactly how we wanted it. We imagined Dennis Hopper in Apocalypse Now and a British rock star from the 60s. He needed to be a bit creepy, overly enthusiastic, a little wired and eager to please. We found a great actor to bring him to life. Our driver needed to react visually to what was happening around him and contrast with the absurdity. He lets the weirdness happen around him while looking confused but subtle and understated. The supporting cast had to look very weird while acting as if everything is completely normal. A wonderfully absurd roller girl, an 80s yuppie, an old mother pushing her grown up son in a shopping cart and a man walking a skeleton dog brought the film to life with the help of some great wardrobe.
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