Cannes Lions

KIDS BIRTHDAY PARTIES

DDB SOUTH AFRICA, Johannesburg / MCDONALD'S / 2013

Awards:

1 Shortlisted Cannes Lions
Case Film
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Overview

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Credits

Overview

Description

For many, McDonald’s remains nothing more than a fast-food chain. People, parents of younger children in particular, needed to be made aware of the fact that McDonald’s restaurants are also a one-stop shop for kids’ parties. From child-minding, kid’s entertainment, decoration and birthday cakes to Happy Meal party packs for guests.

There was one key objective: make parents consider McDonald’s as a venue for their child’s birthday party.

Execution

The design came from the insight that kids and kids’ parties can be destructive to one’s house. So why not spare your home and have your child’s party at McDonald’s instead?

We aimed to humorously highlight a child’s potential for destruction in your beloved home by having a child made of stone coming to a party at a house made of glass, and a flaming matchstick-boy arriving at a paper house.

Design was used to give stone and matches childlike characteristics and to make an ordinary house out of paper and glass.

Outcome

In the most recent consumer survey* McDonald’s was voted ‘The Best Kiddies Party Venue’. And, every weekend, playgrounds in McDonald’s remain full of kids singing “Happy Birthday”.

*Star and Pretoria News Reader’s Choice Awards, 2012 / 2013

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1 Cannes Lions Award
Fries Claims

LEO BURNETT, London

Fries Claims

2023, MCDONALD'S

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