Cannes Lions
KINDERFILM, Erfurt / ZDF / ZWEITES DEUTSCHES FERNSEHEN / 2009
Overview
Entries
Credits
Description
A boy in a music lesson. He stand in front of his classmates. He should sing and he's very afraid of this situation. But suddenly the heroe inside him grows up. As the teachers say him to start he does what nobody expects: he goes to the teachers desk and plays airguitar. And all the kids make a big party and celebrate him like a rockstar. Background:Scenes like this (a child stands alone in front of the class and being tested) happen every day to every kid. In adults meaning it is no spectacular problem, but for kids it is. The spirit of the spot is: KI.KA is a chanel only for kids and not for parents, teachers and other adults. Kids are heroes, kids are unique, Kids are strong. KI.KA understands the kids.Adressed to Kids between 6 and 10.
Similar Campaigns
12 items