On the age of Internet, mobile devices and multi-touch screens, we decided to take one step further. The winners of those incredible surprise trips received their subway tickets together with a... hand-written letter.

In order to write 400 letters, we needed five different people. One wrote the letters, another soiled each page with coffee, a third one ate chips while folding the letters with their greasy hands, another one put on lipstick and kissed all the closed envelopes and the fifth one oversaw the whole project. We never really understood what the latter was doing.