Cannes Lions

King of The Streets

PRETTYBIRD, London / JD / 2022

Film

Overview

Entries

Credits

Overview

Execution

The Campaign is a real 'who's who' of the people shaping British youth today. Every one of the cast members embodies JD's bold and pioneering spirit.

The campaign reflects the authentic role in which JD plays in youth culture today- bringing audiences closer to the brand while reinforcing the retail giant's high street dominance through a creative extension of its 'King of Trainers' positioning. In celebration of the retailer's 40th year, and with a nod to its Mancunian heritage, the spot premiered during Saturday's Manchester derby on Sky Sports.

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