We placed a classic job advertisement in the career section of leading daily newspapers. But instead of executives and top-level managers, Germany‘s best potatoes were offered a career at Burger King.

The job advertisement communicated the top ranking of Burger King fries and raised sales for fries at a significant scale. Furthermore, an image boost for Burger King and tremendous feedback via PR and articles in the specialized press. Finally Burger King received several applications from people pretending to be potatoes.