Cannes Lions

KIT KAT

JWT COSTA RICA, San Jose / NESTLE / 2012

Film
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Overview

Entries

Credits

Overview

Execution

We created The Kit Kat Mouse, a wooden, handmade mouse that communicates the warmth of chocolate.When people connected the mouse, it automatically installed a program that asked the exact time they liked to take a break and how much time they preferred their break to last.When that time arrived, the mouse stopped working, obligating the employees to distance themselves from their work for a moment, and giving them the space they needed to take a break. And why not take that break with a Kit Kat?

Outcome

- The mouse quickly grew famous, and hundreds of emails and photos mentioning it were shared.- For the first time, we successfully gave consumers a brand experience through something as simple as a Promotional Good.

- And the most important thing is that we were able to deliver the Have a Break concept to the people who really needed it.

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