Cannes Lions

KIT KAT CLOCK

ONEMETHOD, Toronto / NESTLE / 2015

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

Research showed that Canadians weren’t getting as many breaks as they deserved. So Kit Kat – the brand long synonymous with break taking built a device small enough to sit on someone’s desk, or workspace. Made of light plastic and a digital LED screen The Break Clock was both simple and fun to use. It also included a handy kickstand.

Outcome

The Break Clocks could be won as part of a larger online promotion called “The Art Of Break Taking”. Users redeemed on-pack codes for a chance to win this and other prizes. Demand on social media for the Break Clock went crazy. As to how many additional minutes or hours Canadians spent on a break thanks to the Break Clock will remain a mystery thanks to the Break Clocks automatically resetting themselves every 5 minutes.

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