To celebrate the new Kit Kat recipe which hadn’t changed for 35 years, JWT Paris has developed an extensive Pixar like animation viral advertising to rejuvenate “Have a break, have a Kit Kat”.This advertising shows a young trader who is living the worst day of his carrier. The light comes with the new Kit Kat which is eventfully transporting him to a new sky. To be continued… on www.breakultime-kitkat.fr.After a teasing phase in media, this advertising attracted more than 180,000 viewers in 10 days and obtained free TV spaces for quality purpose.