Cannes Lions
OGILVYONE PORTUGAL, Lisbon / NESTLE / 2013
Overview
Entries
Credits
Execution
How? It should all start the night before, so we developed a unique alarm clock App: The first alarm clock that goes off when it’s time to go to sleep. Making sure you get your 8 hours of rest.
The client wanted to evaluate the app success by number of downloads and samples requested.
Outcome
In only one month:
39.393 sample requests
244.108 page views
2.515 app downloads
And after 2 months:
One FWA Mobile of the Day award and were invited to showcase the App at the Google Creative Sandbox.
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