Cannes Lions
AGENCY.COM, London / IKEA / 2007
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Description
Our first through the line campaign for IKEA kitchens demonstrates what can be achieved when digital is put at the centre of a marketing campaign. 'Kitchens that are built for real life' brings together a strong idea and digital expertise to create an innovative campaign that works effectively across multiple channels - as well as upholding the ethos at the heart of IKEA that quality, design and style do not need to be sacrificed for price.
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