Cannes Lions

KLARA CLASSICAL RADIO

FAMOUS BRUSSELS, Brussels / VRT / 2012

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Overview

Description

Promote 'Klara in de Singel', a big classical music event, organised by Klara, the classical radio station in Belgium, and held in 'De Singel' in Antwerp.

Execution

Because the event was held in a different city, we also had to give it a different 'look and feel'. We chose for a very simple, clear and straightforward way to communicate. It showcased all musicians and artists using a combination of simple typography, on colourful backgrounds.

Outcome

Within a few weeks, the event was completely sold out.

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