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Midnight Sun recommended by a real Swedish Criminal

MORTIERBRIGADE, Brussels / VRT / 2017

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Canvas Television was very proud to be the first to air the new Swedish crime series ‘Midnight Sun’ and wanted to do something special to announce this. So instead of making a traditional trailer using the show’s footage, we shot a short documentary about an expert in Swedish crime: a real Swedish Criminal: Johnny “Puma” Höglin. No actor. No script. The real deal. Because who better to judge a new crime series than a real criminal? The result was an intriguing portrait of a criminal who recognizes elements from his own past in ‘Midnight Sun’. And who gives his compliments to the makers. Singed off with: “Midnight Sun. The new Swedish crime series, recommended by Swedish criminals”.

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VMLY&R, London

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2022, REUTERS

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