To generate awareness and show how fast the deals are over, we placed posters inside Kmart stores showing price tags that were moments away from expiring in terrible and funny ways. The posters were switched every 24 hours with the new “deals of the day', attracting attention and driving more people to the website.

The response was huge. Customers that had never visited Kmart’s website started visiting it to look for the exclusive deals.

The 'deals of the day' promo became a reason for them to come back repeatedly to the website, helping to dramatically increase sales.