Cannes Lions
KNORR
LOWE GINKGO, Montevideo / UNILEVER / 2011
Overview
Entries
Credits
Overview
Execution
A heating system with infra-red lights was installed on the ceiling of the shelters which increased the temperature of the surroundings.
Outcome
That winter sales increased 20% and Knorr climbed to the first position in soup´s category.And we allowed people to enjoy a pleasant moment with the brand.
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