Cannes Lions
PARTIZAN US, Los Angeles / NIKE / 2014
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Kobe Bryant is the da Vinci of basketball, if da Vinci were 6'6" and 205 pounds of solid brain-muscle. And it's Kobe's drive for innovation that makes him the reigning king at anything he does. Introducing the Kobe Light Bulb, the best invention since the light bulb.
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