Komatsu, a major player in construction machinery & vehicles, is well known for it's powerful, huge construction machines. Now they wanted to increase the awareness that Komatsu also has a range of precision machinery.

The prospect receives an envelop with nothing but an url inside: www.komatsu.eu/thenameoftheprospect. When he types this url in his browser to find out what this is all about a movie opens. In this movie he can see how the envelop he just opened is carried by a big Komatsu construction machine. The machine drives towards his company and drops the envelop in the company's mailbox with extreme precision. Pay off: "Dear mister XXXX, if you need extreme precision, just give us a call."

The campaign is still running but so far we had nothing but positive feedback. All the prospects that received this mailing remember that Komatsu also has a range of precision machinery.