Cannes Lions
WMcCANN, Sao Paulo / CHEVROLET / 2014
Overview
Entries
Credits
Execution
It was the only way to get to our customers and it was also a proof that the car is perfect for them, for their work and for those places.
Outcome
We reached people that were never reahed before. Ecuador is a small market and D-Max's market is small as well in Ecuador. But we were able to sell more units than we sold last year. It increased more than 10%.
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12 items