Cannes Lions
PUBLICIS CONSEIL, Paris / RENAULT / 2008
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Description
For the launch of the Grand Modus, Renault shows the spaciousness and volume of the new car. A couple in the Grand Modus is driving along the seaside. The young woman looks into her bag and finds a bag of cookies. Hearing the crumpling of the bag, the dog in the trunk gets up and squeals to get one. The woman throws a cookie which takes longer than usual to get to the dog.
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