A cross-cultural research phase was conducted to obtain global user insights to develop a comprehensive strategy. The use of responsive web design provides an optimal user experience on all devices. The design language and communication appeal the core values of the brand, professionalism and innovation, even directly felt by users in experiencing the website. The redesign was rolled out until the beginning of 2014 in 24 markets around the world.

The new Porsche corporate website connects emotional brand experience with cutting edge technology. It allows an intuitive access to new features and relevant content and impresses with its premium character and optimal user experience. At the same time the innovative strength of the product and the corporate website should be clearly stated. Good features should be retained and the clear goal - the configuration of a vehicle and the contact to the dealer - using easy to understand navigation and interaction are supported.