Cannes Lions

WEB SPECIAL / LAUNCH CAMPAIGN

UDG UNITED DIGITAL GROUP, Hamburg / PORSCHE / 2015

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Overview

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Credits

OVERVIEW

Execution

Porsche enthusiasts explore the whole user experience on a tablet or desktop computer (html-version). To accentuate the game character new development technologies were used like button sounds, movement and micro interactions. For smartphone users we optimized the web special considering mobile needs.

Outcome

This web special shows how much fun it is to push the Porsche 911 GT3 RS to the limit to enjoy the pure racing feeling. Within the first three weeks over 120.000 Porsche enthusiasts have already experienced this authentic presentation of Brendon pushing the limits online.

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