Cannes Lions

PORSCHE CARS

STOLL & FISCHBACH, Herrenberg / PORSCHE / 2002

Presentation Image

Overview

Entries

Credits

Overview

Description

Objective target: On the current official Porsche France website the user can inform himself about the brand Porsche. The clear and integrative navigation leads the webuser to the interesting chapters, such as news, events, selection shop, motorsport, unlimited, Porsche clubs, technical data, financial services, approved used cars, Porsche centres and models. Very interesting are the chapters evenement, modeles, informations technique and financement. Guided tour. Evenement. The intro-site welcomes the visitor with an emotional image with the theme: events. With a click on the icons the Porsche fan can choose the event he likes. The icons have a mouseover-functionality and in the green field appear the informative text to the icon. The Porsche fan can, for example, use the register form for registering on a course of the Porsche Driving Experience directly. On the site calendar, the user can choose his desired date and this one is taking over automatically in the register form. Models. In the chapter models, the user has the possibility to inform himself about the new and actual Porsche models and its accessories. The user can also configurate his own Porsche. Informations Technique. One of the most difficult themes is here clearly and appealingly solved. With enthusiasm, here the technically orientated Porsche fan can inform himself about the technical data of his Porsche, such as wheels. Financing. The navigation in the chapter Financial Services is similar to the chapter of events. An intro-page welcomes the user. On this intro-page the user can see all sub-chapters at once. With the icons, the Porsche fan can inform himself about the possibilities of the financial services. The icons have a mouseover-functionality and in the green field appear the informative text to the icon. With a user-friendly register form the user can consult the financial estimates he needs.

Similar Campaigns

12 items

Project Moonshot

BEACON COMMUNICATIONS, Tokyo

Project Moonshot

2024, INFINITI MOTOR COMPANY

(opens in a new tab)