KASIKORNBANK, the No.1 banking in Thailand market wants to maintain the rank in these highly competitive market. In 2018, KBank has decided to win this game by ‘collaborate’ with many big brands to enhance every ‘pay moment’ to become easier for the consumer as a tagline - Easy, for everyone. This time is the first time ever that banking brand connects their data & API with the Facebook platform(the No.1 powerful social media platform in Thailand) to create a seamless pay moment on Facebook.

-brief :

Raise Awareness of this collaboration and the new feature ‘Paying KPLUS on Facebook’ towards the Facebook shoppers and Facebook online shop owner who already had K PLUS in their smartphone.

-objectives :

Create an impact launching that Facebook user talk about this. / Increase bank account activation with on Facebook shop feature/ Increase transaction via pay with K PLUS

This online film shot by using the ‘long-shot’ technique to give audience point of view as ones in the situation, so they can feel the intensity, urgency, and be able to navigate the situations not like the other online commercials did.