Cannes Lions

KPN is hiring engineers

N=5, Amsterdam / KPN / 2016

Presentation Image
Film
Case Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

The only thing that youngsters do these days, is watch weird video’s online. That’s why we created our own weird online videos, banners and pre-rolls. Telling them to apply for a job as “future problem solver”. A rather weird job title.

Execution

The videos were seeded on popular blogs and video sites amongst the target group. The videos were also shown as video-banners and pre-rolls. Once someone had visited the job application site, but did not send in their resume, they would be retargeted with a film. This film shows a desperately crying man begging them to come back and telling them that they would also get a company car. People were retargeted once.

Outcome

The campaign had to be taken offline after only one week, because KPN could not handle the amount of applications. More than a thousand resumes were uploaded. Since the quality of the response was extremely high, KPN decided to hire more than the original planned 200 engineers.

Similar Campaigns

12 items

Shortlisted Cannes Lions
A Piece of Me

MINDSHARE, London

A Piece of Me

2024, KPN

(opens in a new tab)