Cannes Lions

KRONENBOURG 1664

RATTLING STICK, London / HEINEKEN / 2012

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Part of the ‘Slow The Pace’ campaign in the UK, that encourages savouring Kronenberg 1664 beer, this spot sees the legendary English band Madness performing a slowed down version of their iconic track, ‘Baggy Trousers’. A piece the band specially re-wrote for Kronenbourg 1664, over 30 years after it was released. Visual references to the original music video are cleverly integrated throughout, such as the saxophone player on a wire and the pianist wearing his famous bowler hat.

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