Cannes Lions
HOLMES & MARCHANT, Shanghai / PEPSICO / 2016
Overview
Entries
Credits
Description
Escape to a ‘me-time’ moment.
Execution
Hand-illustrated by our team of Chinese designers, the range captures the various times when a young woman can escape the urban jungle, to have “me time” in her own world. Cute, comforting and inviting.
A unique individualism that broke all codes of Chinese tea design.
Outcome
The design graphics were carried across all media, and have become a much blogged about brand throughout design, fashion and social media - assisting the brand to gain listings in more supermarkets/convenience stores than in the brand’s history.
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