Cannes Lions

SQUIRRELS

ADVERPR, Buenos Aires / PEPSICO / 2013

Case Film
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Twister is a beverage made out of water and natural fruit juice. It is inspired by Nature and we started out with an interesting observation about nature regarding the difference between animal and human behavior: animals do things in a much simpler way than us. So the campaign was based on the concept that Nature is wise, and it shows funny examples comparing human and animal behavior.

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