Spikes Asia

Kubota Engine Discovery

BBMEDIA.INC, Tokyo / KUBOTA / 2023

Presentation Image
Film

Overview

Entries

Credits

Overview

Background

Kubota, a global agricultural machinery manufacturer, celebrated 100 years since making its first engine in 2022.

We made six contents that introduce the footsteps of 100 years of Kubota engines and convey their appeal.

Idea

First, we created the symbol mark.

The symbol mark evokes various images, such as the number 100, engine cylinders and pistons etc. Kubota engines are used in all types of construction and agricultural machinery, including backhoes and tractors, and automobiles.

The key visual and symbol mark are design that express the Kubota's engines are "active in various places."

Execution

We made six contents.

1)Concept

This is a movie that expresses the concept of this website.

All music was created from only Kubota engine and factory sounds.

2)Story

A story that follows the 100-year history of Kubota engines and the future.

3)Gallery

3D images that can be viewed from 360 degrees will introduce the engine model that has been manufactured for 100 years.

4)Factory

This film introduces the manufacturing process of a Kubota engine, from design and development to shipping.

5)Dictionary

Introduces keywords and terminology related to Kubota engines.

6)Magazine

It is a reading material that unravels the Kubota engine from various topics.

Outcome

This site has been well received by engine enthusiasts around the world.

The symbol mark is used around the world on amenities to celebrate the 100th anniversary of the Kubota engine.

At the German trade show BAUMA, the symbol mark was displayed large in the Kubota booth.

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