We created an interactive campaign video that lets everyone play designer. A positive, stop motion animation takes us on a ride where the user gets to add as much Panton as they like – or dare. The inspirational video demonstrated how easy it is to refresh your old kitchen.

We added a retro perspective to the site, which not only showcased vintage Panton objects, but linked to the stores selling them. This added a generous layer to the whole experience.

We also designed a sleek catalogue, filled with colors and foils, featuring the four hero kitchens in different colors and combinations.

We don’t yet have results, but the video and catalogue showed homeowners that you don’t have to change a lot to create something new and unexpected.