The goal of Coop Brand was to describe the values of transparency,sustainability and trust with a story that would have the objective of involving a large audience of sensible youngsters with value themes.

Which better way of narrating if not a love story?

A love story at first sight between two young adults. A story that takes place in one night, where transparency, sustainability and trust are described in original ways. When these values are betrayed, their relationship interrupts, to star over trust has to be restored.

The communication strategy is to involve.

The Coop target, therefore the GDO consumers , on the values and emotion side by using a love story both surreal and magic. The story is insered in an original format of communication born in 2017.

The short-film was written in 3 episodes by director Paolo Genovese between June and August 2018, shot in October 2018 and planned from November 22 and december 18 2018, with a tv,web and social campaign and high-performing digital distribution channels .A publishing partnership has been made with TV channel "LA 7"

• Reach

+28 MIO

• Engagement

+ 43 MIO Impression

+ 22 MIO views

+1,5 MIO spettatori TV

• Impact

Return from national press, high engagement and reputation, between young adults, brand conversion.